Using Focus Groups to Develop Trial Strategies

Lawyers use focus groups to help navigate the best and most appropriate trial strategies.
As lawyers, we think we know the answers. In fact, clients hire us to deliver answers and/or results. One of the biggest mistakes that trial lawyers make, however, is assuming jurors think and talk like us. 

Law school trains us to think and talk like lawyers. When we talk to jurors, however, we need to undo all that lawyer speak and thought. Jurors don’t think like lawyers. Do you know how I know? 

I ask them. 

Before going to trial, I perform focus groups to test how jurors evaluate information and respond to certain arguments, evidence or witnesses.  Focus groups provide invaluable insight to help prepare best for trial.  

It’s important to take the guesswork out of trial work. Focus groups help us to increase our chances of success. 

Focus groups can be used to evaluate the viability of potential cases, to evaluate juror biases and perspectives, to prepare witnesses, to practice trial tactics, and more.  

We use focus groups to help clients maximize the value of their cases. 

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